Posts tagged motivation

Secret Agent Mia

Darren’s team developed, managed, and marketed this voice chatbot and book subscription product for Mia Learning. It used conversational AI and machine learning to offer personalized book recommendations and coaching to help elementary-school students become intrinsically motivated to read. Children using Secret Agent Mia achieved 32% annualized gains in reading motivation, and the product saw 196% year-over-year revenue growth.

Learning DesignDarren CambridgeAugust 1, 2023motivation, literacy, AI, voice, product management, software development, SBIR, NSF

A Research-Based Path to Self-Motivated and Purposeful Reading

Why Mia, Why Now: A Research-Based Path to Self-Motivated and Purposeful Reading synthesizes cross-disciplinary, peer-reviewed research on motivation to read to explain the design of Mia Learning’s AI voice chatbot and book subscription service.

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